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How to use our products and make more money!!!
1. After receiving our Kits, call all of your existing Realtor contacts to tell them you have just updated your entire inspection package and that would like to stop by, show it to them, and leave them a sample. You can tell them that you need as little as 5 minutes to show them your new system. They may be hesitant to give up their time, but is important that you see them in person. You most likely get most of your inspections referrals from about 20% (the 80/20 rule) of the Realtors that you know. Even though you get referrals from them often, you most likely do not actually see them all that much in person. This is a great opportunity to have a little one-on-one time with them. Just calling them up to say "Hi!" is great but you really should have a reason to see them and take up their valuable time. To the 80% of the Realtors that give you 20% of your inspection referrals, it is even more important to have a reason to see them and this gives you a great one.
2. Now that you have gotten some appointments you need something to say when you get there. If they are pressed for time, get right to the point and keep it to 5-7 minutes. The longer you are there, the better your relationship is most likely going to be. The better you know someone, the more likely they are going to be to recommend you. What you need to show them is that you have upgraded your entire presentation package. You now use a 4-color binder that includes easy to read tabs, a glossary of terms to help their clients better understand their new house, along with a pre-closing walkthrough checklist for them to use after the inspection, and just before they close. Of course, your new report presentation package also includes "THE HOMEOWNERS HANDBOOK" a full color 128 page guide on how to preserve the value of their home (a gift for them to keep). Ask for some business cards and offer to put one in the binder so their client will always have it on hand. Point out that unlike other inspectors who just staple their reports or put it in a 10 cent binder, that your new inspection kit is way too nice for someone to discard, and because it has "THE HOMEOWNERS HANDBOOK" inside they will probably keep it on their bookshelf.
3. You should offer to leave the Realtor a copy as a tool for him to show the different inspector options that are available to his customers. Hopefully, you will be the only inspector with enough forethought to have given a sample report with the full presentation kit.
4. You should point out that one of the main reasons that you upgraded to this new package was your belief that whatever the inspector does reflects back on the Realtor, and you wanted to bring your image up to the highest level possible so that everything you did makes the Realtor look even better.
5. Ask if there is ONE (1) other Realtor in the office whom he respects, and is a professional like himself, who might like to see the benefits of your professional presentation kit. Ask if that Realtor is in and could you be introduced right now. If that is impossible, just leave an entire kit with the front office and then follow up with a phone call. When you call back, you have a reason to call; it's to see if he got the package that you left him and the reason you left it was because of all the people in the organization, your Realtor friend (insert name) thought that he was the ONE person in the organization that might appreciate this upgrade professional package the most.
6. Also ask if you could leave a copy in the lobby so that the public can compare the different inspectors in the area. If you are given permission, write "Lobby Copy Do Not Remove" across the binder with a magic marker so it will stay there and not walk off with someone. For this one, glue your business card inside so it stays there.
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